Project details
Client
Personal Project
Photographed & Retouched
Nam Tran
Category
Product
Project Information:
Founded in Seoul in 2011, Gentle Monster has redefined the global luxury eyewear industry through its bold philosophy of “experimental design and weird beauty.” Moving far beyond traditional optics, the brand is celebrated for its oversized frames, avant-garde aesthetics, and futuristic vision that bridges fashion, art, and culture. What truly sets Gentle Monster apart is its immersive retail experience—transforming flagship stores into conceptual art galleries featuring kinetic installations and striking visual merchandising. Through high-profile collaborations with global fashion houses and pop-culture icons, Gentle Monster continues to push creative boundaries, making each collection an unpredictable and coveted statement piece.
Project Ambitions:
This personal project focused on product photography of Gentle Monster frames. The goal was to highlight the precision of the design and the quality of the materials through controlled studio lighting.
The series explores both clean e-commerce shots and more editorial compositions, showing how the frames reflect light and detail under different conditions.
Gentle Monster frame – clean e-commerce product shot
Gentle Monster optical frame – studio product photography
Gentle Monster frames – editorial product photography
